Frankie (Shuang Feng), founder and PR director of MAGGIE WANG, graduated from Southeast University with a degree in Financial Engineering and later obtained a Master’s in Fashion Marketing and Global Cultures from the London College of Fashion. Blending analytical rigour with cultural sensitivity, she shapes MAGGIE WANG’s distinctive narrative through a clear brand vision and profound humanistic insight.
Frankie advocates a fashion philosophy where emotional resonance outweighs visual appeal, believing that true brand influence stems from emotional recognition and cultural dialogue rather than fleeting aesthetic stimulation. To her, “Neighbourhood Proximity” is not merely a brand ethos, but a living humanistic practice rooted in the textures of real cities.
“A brand is not a cold, distant logo — it is a living companion that grows alongside you.”
Guided by this belief, Frankie is devoted to embedding MAGGIE WANG within the community, shaping it into a collaborative and responsive cultural platform — where clothing becomes a medium for emotional connection and the expression of one’s attitude to life.
